Privacy Policy
Introduction
Purple is a data and impact analysis platform designed to support schools, multi academy trusts and education partners in understanding attendance, behaviour, interventions and wider student outcomes.
We are committed to processing personal data securely, lawfully and transparently in accordance with:
• UK General Data Protection Regulation (UK GDPR)
• Data Protection Act 2018
• Relevant safeguarding and education sector guidance
This Privacy Notice explains how we collect, use and protect personal data when you interact with Purple, including through our website, communications and services.
Who We Are
Purple is operated by Think for the Future Ltd, a company registered in England and Wales.
Registered office: 81 Sherwin Road, Nottingham, NG7 2FB
When delivering our services:
• Schools, trusts and partner organisations act as Data Controllers
• Purple acts as a Data Processor
We process personal data only on documented instructions from the relevant Data Controller and in accordance with contractual agreements.
Privacy Contact
For any questions relating to privacy, data protection or the handling of personal data, please contact:
Purple (Think for the Future Ltd)
Email: info@purple.education
Where appropriate, we will work directly with the relevant school, trust or organisation acting as Data Controller to respond to your request.
Information We Collect
Website and Enquiries
We may collect:
• Name
• Organisation
• Work email address
• Telephone number
• Enquiry details
• Information voluntarily provided through forms or communications
Children’s Data
Purple does not collect personal data directly from children through its website.
Any pupil data processed through the Purple platform is supplied by schools, trusts or authorised partners under formal agreements and in accordance with their legal obligations.
How We Use Personal Data
We may use personal data to:
• Respond to enquiries
• Arrange demonstrations and meetings
• Provide information requested about our services
• Deliver customer support
• Improve our website and communications
• Meet legal and regulatory requirements
We do not sell personal data or use it for unrelated commercial purposes.
Lawful Basis for Processing
We process personal data under one or more of the following lawful bases:
• Legitimate interests
• Consent
• Contract
• Legal obligation
The appropriate lawful basis depends on the nature of the interaction and will be determined in accordance with UK GDPR requirements.
Cookies and Website Analytics
Our website may use cookies and similar technologies to:
• Improve website functionality
• Understand how visitors use our website
• Support website performance and security
• Improve user experience
Cookies may include essential cookies required for the operation of the website and non-essential cookies used for analytics and performance.
Where required by law, consent will be obtained before non-essential cookies are placed on your device.
Further information can be found in our Cookie Policy.
Your Rights
Individuals have the right to:
• Access their personal data
• Correct inaccurate data
• Request deletion where appropriate
• Restrict processing
• Object to processing
• Withdraw consent where consent is relied upon
Requests will be handled without undue delay and within one calendar month, in line with UK GDPR requirements.
Complaints
If you have concerns regarding how your personal data is being processed, please contact us in the first instance.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) via their website.
Updates to This Notice
We may update this Privacy Notice from time to time to reflect changes in legal requirements or our services.
The latest version will always be available on our website.
Last updated: June 2026
Next review due: June 2027