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Feedback and Product Improvement Policy

Introduction

Purple is committed to continuously improving the quality, usability and effectiveness of its platform and services.

Feedback from schools, trusts, organisations and users plays an important role in shaping future developments.

This policy outlines how feedback is collected, used and managed to support the ongoing development of Purple.

How We Collect Feedback

Purple gathers feedback from a range of interactions with users and partner organisations.

We may collect feedback through:
• Customer conversations
• Meetings and reviews
• Onboarding sessions
• Training sessions
• Support interactions
• Surveys and questionnaires
• Product demonstrations
• Platform usage insights

Participation in feedback activities is voluntary unless otherwise agreed as part of a service review process.

How Feedback Is Used

Feedback may be used to:
• Improve platform functionality
• Improve usability and user experience
• Inform product development priorities
• Enhance reporting and analytics capabilities
• Improve onboarding and support processes
• Identify opportunities for innovation

This ensures Purple continues to meet the evolving needs of schools, trusts and partner organisations.

Anonymisation and Privacy

Where feedback is analysed for product development purposes:
• Individual users will not be identified unless explicit consent has been provided
• Schools, trusts and organisations will not be identified in internal reporting without permission
• Aggregated and anonymised information may be used to identify trends and inform future development

Product Development

Purple reviews feedback alongside:
• Educational research
• Sector developments
• Regulatory requirements
• User demand
• Technical feasibility

Feedback forms one component of our product development process and does not guarantee implementation of specific requests.

Contact

We welcome feedback on any aspect of the Purple platform or services.

Please contact:

Purple (Think for the Future Ltd)
Email: info@purple.education

Last updated: June 2026 

Next review due: June 2027